PR101: do not threaten potential customers

Fantastic effort here by Switchmedia to ensure their good name is tarnished forever more in Ireland. They decided sending legal threats to would ensure their reputation is upheld.Of course, pissing off some 50,000 potential customers is not the best PR strategy. This is an era of communication and data retention – the internet does not forget such threats.

It’s too late for Switchmedia. Businesses take note: your conduct is being watched, do not slight the community.